It’s hard finding the best estate agent. I’ve just seen a comment on Facebook that ‘Houses sell themselves’… It hurt.
It’s not true (if it is I’ve been robbing people for the past 7 years), here’s why:
Houses do not value themselves at the correct level to achieve maximum interest resulting in optimum price avoiding stagnation and reduction
They do not photograph themselves to attract maximum viewings
They do not write a description that will give potential buyers just enough info, but not too much… to encourage a viewing and buy into a home not a house
They do not promote themselves in the places they will be seen the most to ensure you reach more buyers
They do not continuously analyse and review the marketing and make changes where needed to avoid stagnation and come up with strategy’s to keep your home at the forefront
They do not arrange viewings in a way to create a sense of competition and urgency
They do not carry out viewings in a way that starts and ends the viewing in the area of the house the buyer most wants in a property
They do not follow up viewings addressing people’s possible concerns and starting a negotiation
They do not negotiate the best price for themselves (on average, 4% more than a buyers initial offer)
They do not progress the sale solving the inevitable problems along the way
… an experienced, committed, expert estate agent does.
Take a look at the chart below to give you an idea of what we do as agents from start to finish
